Graeme is responsible for developing and implementing commercial strategies to accelerate CGA’s growth. Since joining as an Account Manager in 2007 he has accumulated more than a decade of experience delivering action-led insights and strategic consulting across the retail, supply and wholesale sectors. Graeme works consultatively with clients, sharing his vast knowledge about the out-of- home industry to help them identify fresh opportunities to grow their business. He is a popular speaker at conferences and seminars organised by CGA and others, including speaking at the ALMR Future Trends conference, Beer & Cider Future Trends, SibaBeerX, Casual Dining Show, Beer Writers Guild, Spirits Summit and Commercial Kitchen. Graeme is an avid Newcastle United fan and recently completed his first triathlon.